Our Vision
Rainbow Roots exists to help parents grow into safe, loving protectors
for their queer children.
Purpose
To model and teach what it looks like to parent queer kids with presence, protection, and pride; even in the face of grief, fear, and cultural resistance.
Vision
To help create a world where families are safe havens, allyship is active, and queer youth grow up surrounded by both radical joy and tangible protection.
Mission
Through real-life storytelling, grief-informed guidance, and conscious parenting education, Rainbow Roots builds a community where queer love grows deeply and unapologetically.
Values
We show up imperfectly but intentionally with protection, presence, and love that doesn’t wait to be asked. We value safety, accountability, and joy that doesn’t require permission. Because queer kids don’t need to earn celebration; they should inherit it.
Core Messaging
You don’t need to be perfect to protect queer kids. You just need to be present, accountable, and rooted in love.
Audience
Rainbow Roots exists primarily for parents committed to showing up for their queer children, especially those parenting alone, healing through grief, or learning how to do better than what they were taught.
We also support educators, allies, and collaborators who believe allyship is action, not aesthetics.
Competition
Rainbow Roots doesn’t compete with creators. We challenge a culture that mistakes performative allyship for effective parenting.
We offer an alternative to silence, spiritual bypassing, and shallow support; showing what real protection and presence look like every single day.
Difference
Rainbow Roots is not theory, it is lived experience. Founded by a cishet widow raising queer children after profound loss, we blend storytelling with real-world guidance for families navigating fear, change, and love. We don’t just talk about supporting queer youth. We model how to protect them every single day.